Now this was a cool business idea – a unique, modern, and convenient market/bistro/gas station concept called Latitudes that was unlike anything we’d ever seen in New Mexico. Before opening in 2011, however, Latitudes needed our help implementing their “New World Convenience” brand identity and expanding its reach in the market.

The first steps in our Latitudes roll-out were designing a custom website, collateral package, and creating distinct store signage, while developing a focused, strategic campaign that would clearly establish their place in the local market. We love that we’re able to keep helping this business grow, assisting Latitudes with everything from rewards program cards to monthly and weekly newsletters.


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